Scott Labz

I help organizations turn data into decisions.

Scott Taylor - Principal Analytics Consultant & Founder

Principal Analytics Consultant & Founder

Operating out of the Bloomington-Normal area, my professional focus centers on advanced full-stack web development, Python programming, complex SQL data querying, and robust data architecture.

In an increasingly data-driven marketplace, organizations frequently collect massive volumes of metrics yet struggle to extract tangible value from them. My daily work is dedicated to solving this exact friction point by transforming complex telemetry, tracking systems, and fragmented information architectures into streamlined, high-performance web ecosystems.

My core mission is to bridge the gap between raw data and measurable digital growth. By establishing reliable measurement frameworks, deep behavioural insights, and scalable infrastructure, I help businesses move away from guesswork and toward precision decision-making.

Whether building custom e-commerce platforms or optimizing digital pipelines, every solution is built with a singular objective in mind: turning complex systems into clear, actionable drivers of long-term business success.

Client Roster

Throughout my career, I've had the privilege of building custom e-commerce platforms, tracking analytics, and live-event infrastructure for organizations spanning professional sports, collegiate athletics, motorsports, healthcare, higher education, and national consumer brands, including:

National consumer/corporate brands

Kaiser Permanente Ford Motor Company Anheuser-Busch Plantronics AmGen New Era Cap

Pro sports franchises

New York Yankees Los Angeles Dodgers Chicago Cubs St. Louis Cardinals Minnesota Vikings New Orleans Saints Indianapolis Colts

Collegiate athletics

Iowa Hawkeyes   Partner Since 2016 Allstate Sugar Bowl Ohio State Athletics LSU Tigers Kentucky Wildcats Kansas Jayhawks

Motorsports

NASCAR Hall of Fame Chip Ganassi Racing Dale Earnhardt Shop

Higher education

Villanova University Haverford College Macalester College

Healthcare & research

Texas Children's Hospital National Jewish Health Fred Hutchinson Cancer Center

National nonprofits

Feeding America Make-A-Wish Foundation of America Humane Society of the United States MADD (Mothers Against Drunk Driving)

See the full client list, 280+ organizations across professional sports, collegiate athletics, motorsports, healthcare, higher education, and consumer brands →

Simple. Reliable. Insightful.

The goal is not more data. The goal is understanding what the data means. Let's build something great together.

Talk to Scott